Increase B2B Success by Offering a B2C Experience

Tips for 2016 – Merge B2B Values with B2C Attitude and Delivery – Many buyers are holding sales reps at bay until they’re much further along the path to buy. Rightly, this is a major frustration for B2B businesses. The key is to focus on the experience your customers … Read More

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Does your Data To-Do List need updating?

Data Management Techniques You Should Be Using – Data is the cornerstone of any Marketing activity. It allows you to understand your customers so you can identify new opportunities. It saves your Sales and Marketing budgets by allowing you to … Read More

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Email vs Social Media – which is more effective?

Highlighting the Main Pros and Cons of Each Channel – A common question asked of marketers is which of these two channels is the most effective. Most marketers may be inclined to answer this question based on their preferences, their business and their past experiences … Read More

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Targeting your Audience through Social Media

Are you targeting enough with Social Media?   With so much emphasis on social media in B2B marketing strategies, it’s hard sometimes to see the wood for the trees. The principles of good marketing haven’t changed just the tools and combination … Read More

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The 7 biggest mistakes in Email Marketing

Over-hyped subject lines One thing that customers dislike the most is when a subject line implies something and the message turns out to be something else.  Trick your recipients into an open and you’ll lose their trust very quickly.   … Read More

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Is there still a Role for Manual Campaign Testing?

Why you should not rely on technology alone – It’s a well known fact that testing is key to campaign success – whether this is Pre-Launch testing such as Inbox Previews and Spam Filter Testing, or Post-Launch such as A/B reporting analysis. The question remains however … Read More

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